Recipient: Departments of Management, Business Administration, Marketing, and related fields at universities and colleges nationwide (including faculty and administrative units)

1. With the rapid development of generative AI, education in marketing and business planning faces new challenges and opportunities. To help university faculty keep pace with teaching transformation trends, TBSA has specially organized this summer workshop for educators, aimed at strengthening the integration of teaching practice and strategic thinking.

2. The course focuses on integrating AI applications with the SOSTAC® planning framework, combining real-world cases and digital tools to help teachers use AI to enhance course content and students’ project-planning skills.

3. Workshop details:
(1) Title: “TBSA 2025 Summer Teacher Workshop: Generative AI × SOSTAC® Marketing Planning Applications”
(2) Participants: Full-time/part-time university faculty, administrative staff, teaching development center members, and related educators
(3) Date & Time: June 28, 2025 (Saturday), 9:00 AM–5:00 PM (1-hour lunch break)
(4) Format: Online via Google Meet
(5) Registration: Online registration at https://reurl.cc/vQExOo

4. Participants who complete the full course will receive a certificate of training hours, which may be used as proof of professional development or teaching enhancement.

5. The event brochure is attached. Please assist in sharing the announcement and encouraging participation. For further collaboration or inquiries, please contact:
Ms. Lin, TBSA Education Promotion Division
Tel: (02) 6617-1766 ext. 32
Email: bppt@tbsa.tw

「TBSA2025暑期教師研習營」簡章.pdf